Animation – Animation is the most ideal content form to present on the two online screens: namely Internet TV and Mobile Devices. Downloading and managing animated content such as Flash Animation is the most versatile fit for today’s new digital market and current technology. Animated content is also delivered more quickly, economically, and in higher quality over any other video products.
Video: What’s being watched – Recent studies support the success expectations for animated content. According to ComScore, the average length of an Internet video stream is 2.6 minutes and a Pew/Internet study found that the most popular genres online as reported by users were news and comedy or humorous videos. The same survey also found that 20% of adult Internet users watch Animated videos online.
Global Packaging – In the global market, animation can easily be re-packaged by recording dialogue in the required language. Animation is easily created to be interactive. This is very difficult, if impossible to do with video or film. Merchandising possibilities such as toys are more prevalent with animation over other forms of media making the overall global animation industry a multi-billion dollar market.
Advertising -All this makes animation an ideal medium for branding through internet advertising on social platforms.